Now that leaders have reams of data, why aren’t they making better decisions?
Because they either denounce the data and trust their gut or they find out too late that perfect data doesn’t lead to perfect decisions. Instead, what leads to a great decision is a balance of information and intuition.
DECISIONS OVER DECIMALS: Striking the Balance Between Intuition and Information provides a roadmap for effective decision making that calls for human intuition to join forces with data instead of replacing it.
The authors have combined theory and practice to design a framework and a set of tools called Quantitative Intuition™ which shows how to blend information, intuition, and experience for better outcomes.
As featured in ...
Order now ...
Agile decision making is imperative as you lead in a data-driven world.
Quantitative Intuition™ unites data intelligence with human judgment to get to action. Leveraging techniques beginning with the IWIK™ (I Wish I Knew) Knowledge Matrix, the authors square critical thinking with open-mindedness by blending information, intuition, and experience for better outcomes.
Balancing these elements is at the heart
of Decisions Over Decimals.
DECISIONS OVER DECIMALS introduces a fresh approach for making better decisions amid today’s rising uncertainty. Quantitative Intuition — the combination of data and analytics with intuition — might sound like an oxymoron but is actually the key to effective decision-making.
Decisions are made by leaders with clear and balanced thinking. To that point, Quantitative Intuition topples conventional wisdom that you need to be a numbers whiz to make sound, fact-based decisions.
Quantitative Intuition™ defined ...
The ability to make decisions with incomplete information via precision questioning, contextual analysis and synthesis to see the situation as a whole.
- Frank, Magnone & Netzer
Quantitative Intuition™ (QI), the IWIK™ Knowledge Framework and other techniques in Decisions Over Decimals raise the power of thinking beyond big data without neglecting it to drive confident, accurate decision-making in the moments that matter.
DECISIONS OVER DECIMALS and the key methods of Quantitative Intuition™ and the IWIK™ Knowledge Matrix enable you to address readiness and opportunity; logical and non-linear thinking; theory and application.
This is the basis of the Frank/Magnone/Netzer collaboration. Years of debate and discovery about the real value of analytics and the science of decision making forged a common view that bridges leading thinking and actionable application.
Our Quantitative Intuition™ perspective is born from our time with start-ups, in academia, and working on the front-lines of some of the world’s iconic brands -- Google, Microsoft, Amazon, IBM, Deloitte, and American Express -- digging in to the realities of the role analytics plays in developing strong, unique and lasting growth strategies. We identified a gap between the wealth of information available to the C-suite and the hunger to stimulate fresh strategic thinking based on sharp insights.
Christopher is Vice President of AmexInsights at American Express where he leads the communications and brand research and analytics group. He is an adjunct professor at Columbia University. His ability to connect insight to strategy in a coherent and actionable way has won him global recognition as a leader in his field, as well as a plethora of industry awards.
Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He is a systems thinker and business builder focused on understanding where technology is headed and answering what it means for a business. He is an adjunct professor at Columbia University.
Oded is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar. He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data. His award-winning research is broadly read and high-cited. He holds a PhD in Business and MSc in Statistics from Stanford University.
“The intuitive mind is a sacred gift and the rational mind is a faithful servant.
We have created a society that honors the servant and has forgotten the gift.”
- Albert Einstein